Mission-driven organizations were first popularized as a term in the early 2000s, but have recently gained even more momentum and popularity as consumers begin to demand that the companies and organizations they support act in socially responsible ways.
However, in those few short years, the sector has both expanded and changed dramatically. In education in particular, mission-driven organizations have begun to feel some tension as the students they often reach out to prefer screens to paper, styluses to pencils, swiping to flipping a page. Junior Achievement, the Colorado Spring, Colorado-based nonprofit organization that aims to "inspire and prepare young people to succeed in a global economy," has in fact, however, taken this potential strain in stride.